Shin domestic watch [CASIO] edition vol.1 ――The exterior color of G-SHOCK is not Date !! Report on the important figures of Japan's four major watch makers

In [CASIO] edition vol.1, we picked up the attention models of MT-G and G-SHOCK.

Due to the worldwide spread of the new coronavirus, some may have noticed that there are many imported products in Japan. In the watch market as well, there are new products whose arrival has been delayed, especially in Europe, and the scheduled release date has been postponed. [Related Photo] Introducing the manufacturing process of the rainbow IP-processed carbon bezel of "MTG-B2000XMG-1AJR" Therefore, not only watches but also "domestic products" are attracting attention. Japan, the second largest watch country after Switzerland, has four major manufacturers with a long history and is highly evaluated both in Japan and overseas. Now again, as an opportunity to reconsider the strength of "domestic production", we interviewed key persons from four major companies and asked about their advanced technology, innovative ideas, and attractive collections of advanced designs. In the first [CASIO] edition vol.1, we interviewed about the attention model of G-SHOCK that everyone loves.

[COLOR] Learn the technique of color expression unleashed from restrictions-extremely colored colors found in search of one-time rarity

Casio's timepieces, such as the full metal covered model and MR-G series in G-SHOCK, or the collaboration with traditional craftsmen in Oceanus, have remarkable delicate exterior technology. This is largely due to the "CMF design" that the company has been advocating in recent years. We asked Mr. Saito, who has long been involved in the planning and development of Casio watches, about this point.

"MTG-B2000XMG-1AJR"

(Mr. Saito) "In the past, Casio products were focused only on the functional aspect, and the exterior looked like a mere variation of a model with new functions. In fact, the exterior is also evolving. For example, in G-SHOCK, there are various colors such as red, blue, yellow, etc. unique to resin cases, skeletons like so-called "Il Kuji", and white of Lovers collection. On the other hand, we have used urethane resin, metal, carbon, etc. as the material. The concept of "CMF design" is used for the so-called one-off exterior expression. By giving, it became possible to plan and develop with "traffic control". The aim is to directly inform the user that we are heading for a new phase, both technically and aesthetically. " In fact, its commitment to targeted exterior technology has been well received by users.

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