Challenge of Impossible Foods as an alternative meat: "The most destructive mammal is a cow" Alternative milk is also prototyped (2/3) | BRIDGE Technology & Startup Information
(Continued from last time) In a panel this morning, Brown said, "We are apparently a food company, but internally we consider Impossible Foods to be the most important scientific project in human history. Saving the Earth from environmental destruction. The only way is to create a new food platform. "
Lee says the biggest return the company can make is research and development, and Brown says the company is working on plant versions of chicken and fish in addition to milk.
The Impossible Investigator program also requires scientists at all career stages to envision new research programs within Impossible's mission. It can be anything from short-term strategies to accelerate optimization of plant-based milk, steaks and fish to long-term ideas to significantly improve the supply chain of vegetable proteins and other ingredients.
Impossible Investigators seeks a wide range of people from backgrounds in life sciences, physical sciences, engineering, data analysts, neurobiologists, experimental psychologists, and those with sensory perceptions of food and hedonic psychological knowledge.
"I want to tell you that anything else is just a drop in a bucket compared to the impact of this project. Many people are confused and confused about what food has." Brown says.
I started to eat plant-derived Impossible Burger regularly to taste beef. It's become a weekly habit, and on weekends I ate an Impossible Burger with McDonald's french fries. Yes, I don't miss beef. It's still expensive now, but Brown says it will change over time. Earlier this year, the company implemented a 15% price cut and expects prices to be lower than those of animal origin in the next few years.
Earlier this year, the company launched an "Impossible Sausage," also made from plants. It is sold in thousands of restaurants and 200 stores in Hong Kong.
According to data from consumer research firm Numerator, most of Impossible Burger's sales go into animal-derived meat. Impossible has more than 250 patents and some are pending. Last year, the company received 3,000 applications for available internships, said Rachel Konrad, Chief Communications Officer.
At today's event, the company showed how it could turn vegetable milk into foam milk for morning coffee. This milk is in the state of a prototype. According to Brown, the most destructive mammal is cattle, which number about 1.7 billion worldwide. Food production is inefficient when considering grazing and the emission of pollutants. He said it was very important to replace milk instead of bad soy milk. (Continued next)
[Via VentureBeat] @VentureBeat
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