<2021> Comparison of 13 MA tools recommended!Explain how to choose by purpose

Image material: MA (marketing automation) tool that many companies will introduce for efficiency and digitization of PIXTA marketing.Currently, companies that are feeling that "customer data stored in the company is not fully utilized" or "Customer follow -up is not catching up" may be able to improve the situation by introducing MA tools.Here, we will compare the outline and how to select the MA tools, and even 13 recommended MA tools.

"Easy review" MA tools?

The MA (Marketing Automation) tool is a tool that allows you to systematize and visualize the process from excavation to contracts, enable marketing efficiency and cost cuts.Specifically, the necessary measures and processes are automated according to the phase of the prospective customer (lead).・ Creation of prospects (lead generation): Seminar, content marketing, etc. ・ Fostering prospects (leader charging): Sending step mail ・ Classification of prospects (lead scoring): Distribution of customers by attribute information ・Proper management (lead management): The centralized management MA tool for customer information is that it has comprehensive functions required for marketing.There is no worry that customer information will be divided by phase, and the accuracy and efficiency of marketing will be greatly improved.Especially in recent years, the spread of the Internet has changed users' purchasing behaviors, and marketing methods have diversified.It is difficult to respond to this by human power, and the conventional business negotiation development method cannot be obtained as expected.If you use the MA tools to acquire prospects, and you will be able to sort, train, and manage at a stretch, you can ultimately give only a highly motivated prospective customer to the sales representative.As a result, you can expect to increase the closing rate and increase sales.

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Classification and selection of MA tools

The point of how to select a MA tool is to narrow down the MA tools, which are candidates, from two main perspectives, "BtoB or BtoC" and "How many leads you have."First of all, the important functions vary greatly depending on the Btob or BtoC.As an easy -to -understand difference, compared to personal purchase activities, corporate purchase activities tend to take time to make decisions.Therefore, BtoB marketing requires "growing prospective customers over time", so the status management and scoring function of the prospective customer is an important function.In addition, MA tools have a considerable difference in cost.Specifically, there are things that can be used for tens of thousands of yen a month to several million yen a month.In general, the higher the tools, the more advanced analysis and customization are possible.Therefore, if the number of leads is not so large, it is recommended to introduce a cheap one, and if the number of leads is large, it is recommended that you introduce a enhanced tool.

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Comparison of 13 recommended MA tools

From now on, we will introduce the characteristics of 13 recommended MA tools.1.Pardot Image Source: "PARDOT" official website "Pardot" is a MA tool suitable for "BtoB" provided by Salesforce or "BtoC that handles high -end products".There are all functions such as information management of prospective customers, creating landing pages, creating and distributing emails, which are essential for marketing.You can also visualize "which users / what / how much interest you are interested in" by scoring, and do not overlook the best timing to do business.You can also follow up and provide content to match the target, and implement the best approach for each customer.Seamless coordination is possible with Salesforce, the world's No.1 CRM (customer -related management) tool provided by Salesforce.Sales and marketing cooperation will be smoother, which will increase efficiency.[Price plan] Of these, the most selected plan is "ADVANCED" equipped with AI functions.In addition, an annual contract is required for each plan.Click here if you want to know more about the general comments, fees, and differences from other services 2.Marketo Engage Image Source: "Marketo" Official HPMarketo Engage is a MA tool introduced to many companies worldwide due to its fulfilling functions and high customizability.There is no distinction between BTOB and BtoC, and the concept is to "realize marketing based on customer engagement".The functions required from customer acquisition to development, classification, and management are all available, leading the prospective customers to the appropriate customer journey.Among them, the "e -mail marketing function", which is said to be a core function, can set a variety of campaigns, allowing you to make detailed marketing.You can send e -mail magazines, targeting emails, step -mail, retargeting email, etc. at the best timing of each customer.In addition, there are plenty of functions that will help you improve marketing efficiency and levels, such as the "Predictive Content Function", which automatically displays the best content for each site visitor, and the "marketing analytics" that verifies high -precision effects.[Price plan] Select a plan according to the size of the marketing measure you want to realize.In terms of charges, inquiries are required, but basically it is expensive than other tools.3.B → DASH Image Source: "B → DASH" allows you to centrally manage data scattered in the company by the "B → Dash" official CDP (data integration base).The marketing process can be shared and shared, so you can use marketing optimized for each customer.The biggest feature of the tool is the industry's first data integrated technology, Data Palette.As a result, even those who do not have knowledge of SQL or programming can be processed as desired.The UI is simple and easy to use, and even those who have never touched the MA tools will be able to operate intuitively.In addition, various functions such as "Web service", "CRM", and "LINE cooperation" are provided, making it easy to customize according to your needs.Click here if you want to know more about the general comments, fees, and differences from other services..List Finder Image Source: "List Finder" official website "List Finder" is a domestic MA tool for B2B.It is widely introduced by listed companies, and the number of accounts has exceeded 1,600.It is a specification that adopts intuitive UI and can use it without anxiety even for those who are not used to MA tools.Since all the functions required for marketing are covered, it is easy to do from the collection and management of customer information to the information, and the continuous approach.In addition to providing thorough support from introduction to establishment, study sessions and individual consultations can be used....No need to worry.In addition, if there is no content to be provided, you can use the "List Finder Operation Support Service".We optimize and provide services that companies need so that they can fully realize the effect of the MA tools.[Price plan] The price is a mechanism that adds a fee (about 1 to 100,000 yen per month) according to the number of PVs and customer data to the basic fee.▼ Basic fee 5.SATORI Image Source: "SATORI" Official HP I want to use high quality MA tools relatively inexpensive..."SATORI" meets the wishes of the company.Equipped with a high -performance and easy -to -use UI that is as good as a major MA tool, it has a presence as a domestic MA tool.The feature is that it can approach not only the prospective customers of the real name but also the anonymous customers.We enable all prospective customers to provide content forms with detailed conditions.Above all, it has been established to be resistant to "lead registration" that turns anonymous customers into real names, and keeps increasing expected customers.Japanese staff will support you in Japanese for questions and troubles, so don't worry if you have any problems.You can also use careful operation support, video services, seminars, etc. by the person in charge.[Price plan] In addition, data provision and original domain acquisition are paid options.6.Shanon Marketing Platform Image Source: "Shanon Marketing Platform" Official HP Marketing Marketing Marketing has been shifting to digital, but it does not mean that offline events or seminars are unnecessary."Shanon Marketing Platform" also provides business support such as events, seminars, exhibitions, etc., and supports the execution of marketing measures regardless of offline and online.Available functions vary in lead management, landing page/web form, social marketing, and web tracking.There are many functions required for the MA tool, and you can work with other companies' CRM and SFA with an open platform.It will be possible to operate according to the environment of the user company, and will be able to use internal resources without waste.7.LINY Image Source: "LINY" is recommended for companies that want to strengthen marketing by "LINY" official HPLINE.Not only can you use the functions provided in the LINE official account efficiently, but also use extensions that are not officially available.Promotion and customer management using LINE are easy, making it easy and smooth from the acquisition of prospective customers to training.LINY can roughly classify what you can do with "customer management", "approach tailored to customer needs", and "high -precision analysis".You can use LINE's friend tag to categorize prospective customers, narrow down the categorized people and send information and messages.Marketing that is easy to stab to individuals can be performed, and cost cuts are also possible.After analyzing the flow route to LINE and measuring the reaction rate of the URL, you will be able to visualize the behavior of prospective customers and make more accurate marketing.[Price plan] In addition to the monthly usage fee, the following initial cost and account usage fee are required.Prices include "online support when introducing LINY" and "account issuance fee".The monthly usage fee differs for each plan.In each plan, the contract period is one year and all charges are excluding tax.

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8.Probance Image Source: "Probance" The key is "how to make an appropriate scenario for each customer" to effectively operate the official HPMA tool.This may be difficult for those who are unfamiliar with MA tools, but "Probance" does not get lost.The scenario pattern is incorporated in advance, and the user simply selects the optimal scenario.One of the features of Probance is that it has AI (machine learning).We will pick up only valuable information for the customer from a huge amount of information and provide it at the best time.It is possible to avoid excessive contact with the same customer, so it does not break the trust with customers.[Price plan] The following two are the following two, but at the time of introduction, 500,000 yen is required as "initial license cost".The usage fee varies depending on the number of members and the number of emails.If you select "PRO", a separate "initial introduction consulting cost" is also required.9.Markobo Image Source: "Marko", "Markobo" was created mainly for the use of sales persons, while there were many MA tools near the marketer.Equipped with a simple UI that is easy to use for sales people on site, and can be easily handled by people who are unfamiliar with MA tools.Sales activities that tend to be personalized are digitized, and it is possible to achieve efficient sales activities that do not rely only on individual sensations.It has all basic functions, such as data management of prospective customers, email distribution, and landing pages, and the efficiency of sales activities is greatly improved.Automating customer management is improved, and there is almost no risk of opportunity loss due to omission of information.If it is "difficult to operate", the operation agency is also available.There is no need for anxiety, such as "there is no personnel even if you introduce a MA tool" or "you may not be able to demonstrate enough potential."[Price plan] There is no initial cost or additional cost.Ten.Oracle Marketing Cloud Image Source: "Oracle Marketing Cloud" official website "Oracle Marketing Cloud" is a comprehensive MA platform made of various applications.The data management platform "Bluekai" is located in the area, and the solutions of cross -channel marketing in both BtoB and BtoC areas are placed around the social marketing and content marketing.Both applications can be connected seamlessly and can be used as a corporate integrated marketing substrate.

You can also select "Oracle ResponseS" for BtoC and "Oracle Eloqua" for BtoB.You may use "Oracle Maxymiser" together as each optimization tool.The degree of freedom in combining and functioning applications and functions is high, and marketing is possible according to the scenario drawn by each company.It is recommended for large -scale companies that deal 100,000 units of customer data rather than small and medium -sized businesses.11.MOTENASU Image Source: "MOTENASU" official website "MOTENASU" is a MA tool for BtoC, as the name suggests, as well as a detailed approach like "hospitality".The biggest feature is the distribution order system of its own technology.We will automatically send DMs and distributions that match customer needs and hobbies at the best time.By utilizing analog DM as well as digital mail, it is possible to enhance customer engagement.

In addition, it can be used for centralized management of customer information, customer segmentation, scoring function, etc., and easy to create simple questionnaires and forms.There are many EC systems and core systems that can be linked, and among them, the same FID shopping cart "Samurai Kart" has high affinity.Recommended for companies that want to develop marketing that combine online and offline, companies who want to market with emphasis on customer characteristics, and companies that want to enhance customer royalties.[Price plan] The fee varies depending on the number of lead registration.In addition, 300,000 yen is required for the initial cost.In addition, when using options, a separate fee will be charged.12.KAIROS3 Image Source: "KAIROS3" Official HP The pure MA tool "KAIROS3" is said to have a low installation hurdle based on the number of leads and PVs for each month.It has a manual integrated UI that can be used intuitively, so you do not need specialized knowledge to master it.There is an ease of use that other MA tools do not have, such as being able to start use in a minimum of one business day from the application.In addition, it is possible to centrally manage customer behavior as well as detailed customer information.You can notify the sales representative at the timing of approach, so there is no worry about the loss of opportunity.For customers who are not ripe, we will continue to approach by e -mail and follow up until the accuracy increases.[Price plan] Price depends on the number of leads held and the number of transmitted mails.Both plans require 10,000 yen as the initial cost.The shortest use period is 6 months.If you want to work with SFA or get your own domain as an option, an additional 25,000 yen/month is required.13.Adobe Marketing Cloud Image Source: "Adobe Marketing Cloud" Official HP "Adobe Marketing Cloud" is a MA basin platform that controls all digital marketing phases.The channels include "Adobe Experience Manager", which manages content, "Adobe Campaign", which develops campaigns, and "Adobe Target", which properly personalized customer experiences.By combining and using each, you will be able to make more accurate MAs and improve customer engagement.

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Introduction of MA tools

The introduction effect of the MA tools will be easier to understand if you look at the case of the introduced company.From now on, we will introduce the "reasons for introduction" and "effect after introduction" of companies that have introduced MA tools.If you are currently considering the introduction of MA tools, check it out while comparing it with your case.1."Obox Co., Ltd.", which develops Obox Co., Ltd. "Insane common sense. To a more convenient world."We are working on office work for the nursing care and medical industry, and online training specializing in nursing care that makes use of IT.We will consider introducing MA tools to increase the number of inquiries, but failed the first time.The vendor's follow -up system was insufficient and I couldn't realize the effect.After that, "Marko" was decided again and decided to introduce it again.This time, we introduced MA tools in the form of "complete agency".As a result, the number of inflows, which had only a few per month, increased to more than 40.One inbound has come every two days from the zero state.Currently, the number of inquiries is 60 months, and various measures are being implemented with the person in charge.2.The Living Industrial Research Institute Co., Ltd. "Life Industry Research Institute Co., Ltd." is a company that is also called pioneonia of the Building Standards Law Analysis Software.The main product, "ADS-WIN," has been used by 3,000 architects, exceeding 7,000 units sold.Corporate issues are the complexity of the man -hours and the burden on the person in charge.The sales representative was manually distributing emails and calling customers one by one.However, it is said that sales activities were inefficient because the effects of the trouble did not increase.Therefore, the company introduced "KAIROS3", which is highly evaluated by easy -to -use UI.As a result, the burden on the person in charge was reduced at a stretch.With the automation of email distribution and customer follow -up, the person in charge has been able to focus on content creation.Marketing accuracy has been improved because the content has been enhanced and emails can be sent without missing the timing.It seems that the number of new lead acquisition has twice.3.Nissicom Co., Ltd. "NissiCom Co., Ltd." is a company that focuses on system integration (SI) and information and communication equipment sales businesses.Before the introduction of the MA tool, the main challenges were "there is no mechanism to follow anonymous customers" and "face -to -face sales were the mainstream, making it difficult to follow up."When I thought, "How to improve how to show the web page" and "How can I get a sales system that allows you to understand and follow the status of customers even in non -faced?""is.After the introduction of the MA tool, we will approach anonymous customers by installing pop -up functions and inquiries on the web page.At the same time, existing customers have been able to encourage specific actions such as requesting materials.He feels that by following the behavior of prospective customers, he can respond in a detailed manner even in non -faced.

summary

The MA tool is a digital tool that can centrally manage from customer acquisition to training, sorting, and management.Companies that feel that "not being able to follow up customers" or "the list of prospective customers who have acquired" will have a great effect on the introduction.In recent years, it has been said that customer purchase activities have become more complex and diversified due to the spread of the Internet.It is recommended to compare the expected effects and costs, and introduce a MA tool that matches your company.First of all, why not identify your own sales and marketing issues and use them "what functions are needed"?

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