The world's lightest vacuum cleaner!Panasonic's luxury home appliances series targeting people in their 50s

Updated at 09:00 on September 18, 2014

Sentence ● Nanjo

Panasonic announced a new home appliance series "J Concept" targeting people in their 50s and 60s. First, the air conditioner "X series" will be released in late October, the "HX series" will be released in early November, the paper pack type vacuum cleaner "MC-JP500G" will be released on November 25, and the refrigerator "NR-JD5400V" will be released in February 2015. Will be released sequentially.

J in "J concept" means "JAPAN" and "high quality". Aware of the lifestyle of Japan, he spent two years researching the opinions and dissatisfactions that people in their 50s and 60s wanted from home appliances, and succeeded in commercializing them.

"MC-JP500G" Expected actual selling price is around 55,000 yen (excluding tax). The world's lightest 2 kg (main body) vacuum cleaner. It is about half as light as the company's current product. Although the suction is not large at 300W, it is equipped with a house dust detection sensor and LED navigation light, and can clean tatami mats, flooring and carpets well.

The material of the main body is "PPFRP" (PP fiber reinforced plastic) that has both lightness and strength. It is about half the thickness of conventional resin materials, but the strength is rather increased.

The left is the conventional product "MC-PA330GX". You can see that the motor is also small.

Room air conditioner "X series" Expected actual selling price around 210,000 to 330,000 yen (excluding tax) Room air conditioner "HX series" around 250,000 to 350,000 yen (excluding tax)

By increasing the size of the flap, it is possible to deliver a warm air flow to your feet. The UV unit and silver ions automatically sterilize the filter (the left is the conventional product).

"NR-JD5400V" (reference exhibit) The average height of women over 60 is 152 cm, and the waistline is 88 cm, which is about 5 cm compared to the current product, in line with the height of just bending the elbows of about 90 cm. I lowered it by a centimeter. The right is the company's product "NR-F462U" in 2003. It is 15 cm lower than this one.

Kazunori Takami, President and CEO of Panasonic Corporation, said, "The domestic market for home appliances is flat, but we will cover the number of home appliances with the amount of money," said J Concept's enthusiasm. In the future, it will be considered in the AV field as well.

■ Related site J concept

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