Popular boiling “Instagrammer shooting agency service” direct hits the worker
In April, Snapmart launched the "Butt Shooting Service Service", a human resources service that has Instagramers with many followers shoot advertising visuals on Instagram.The business, which is officially used by companies, is performed by an amateur girl with an iPhone, and has been a big topic since the beginning of the release as a "CTOB service".Miho Eto, who leads Snapmart, the highest executive officer (hereinafter, CEO Eto) on May 8, a blog entitled "Why amateur photos can be sold at more than 20 times more than professionals".(NOTE) "Published.She said, "This service is very good," she said.
As I wrote on my blog, who is the question, "How popular Instagrammer is, but is it really higher than a professional photographer's product shooting market?Perhaps because he had it, the blog spread quickly, mainly in the digital industry.Former Governor Naoki Inose responded to News Picks.The article exceeded 200,000 page views as of the 11th, and inquiries from companies and the media one after another.In fact, how good the service is in one month of launch?I hit Eto CEO directly.
WWD Japan (WWD): First, what is the “Two Shooting Business Trip Service”?
Eto CEO: This is a simple service in which an Instagrammer with more than 10,000 followers takes pictures on Instagram.The aim is to see if a company uses photos taken with the real sense of Doki girls, not professionals.Take 15 to 20 photos in about 2 hours.The cost is 98,000 yen, including shooting costs, accessories, purchase costs, transportation expenses, and image corrections.If you nominate Instagrammer, it is not cheap at 128,000 yen.I was skeptical or skeptical.
WWD: How did you start the service?
Eto CEO: I myself have been working on SNS -related operation at Opto, an advertising company, after a foreign -affiliated IT company.At that time, I noticed that the real photo taken by young people is better conversion than the product image taken in the white background.There were a lot of real photos taken by ordinary people on Instagram, but I couldn't get such photos in commercial use.So, in August 2016, we launched our company as a wholly owned subsidiary of PixTa, which operates a photo material site, and first, a photo shared application "Snapmart", which allows ordinary people to sell photos taken on Instagram.I made.
WWD: What is the mechanism of "Snapmart"?
Eto CEO: This is a shared app that allows you to sell your own photos in the range of 100 to 2000 yen. Post photos to Instagram with a flea market and post to "Snapmart". Then, my photos are selling without knowing. Some people have been purchasing for a long time, and some have sold about 100,000 yen by them. With that easy, I achieved 30,000 downloads in two weeks without hitting advertisements. At first, I collected about 10,000 images on my own, but now about 500,000 photos have been gathered. We buy companies and bloggers, mostly commercial use. This "Butt shooting business trip service" is a service that allows companies to order photos desired as this developed version. "Snapmart" started by asking a premium user with a strong and influential photo quality.
WWD: How many Instagramers are asked for work?
Eto CEO: It is about 150 premium users.We understand whether or not we can do business trips and our specialty, and propose Instagrammer for requests from companies.This is a mechanism that pays some margins for Instagrammers according to the presence or experience and experience.It was also important to scout so that their specialty areas do not suffer.Currently, we have seven employees, but all are amateurs about photos.That's why I scouted from a general perspective.