QVC Japan's first terrestrial TV commercial will be broadcast from December 13th! On the same day, a 3D video in collaboration with the calico cat of Cross Shinjuku Vision also started broadcasting.
~ A Christmas campaign where about 200 people will win a lottery for ReFa and the robot vacuum cleaner Roomba is being held at the same time~
QVC Japan Co., Ltd., a multimedia mail-order company with a focus on TV shopping QVC Japan (Chiba City, Chiba Prefecture, CEO Gregory Bertoni, hereinafter "QVC") will start from December 13, 2021 (Monday) in major cities nationwide, mainly in the Kanto region. We will broadcast the first terrestrial TV commercial. Video URL: https://www.youtube.com/embed/FdNdlqIpolI?rel=0QVC will work with product suppliers to provide more customers with a wonderful shopping experience. To commemorate the 20th anniversary of the opening of the station on April 1, we will broadcast a 15-second commercial on terrestrial TV to raise awareness of QVC.
The commercial will feature a guest who is an actual performer of QVC and is in charge of product introduction, and a navigator who is the moderator. Along with the catchphrase " Shopping is boring just to buy", QVC, such as the excitement and fun after encountering the product, brought about by the live feeling and storytelling that are the real thrills of QVC. Here's a sneak peek into the exciting live shopping experience we're bringing to you. TV commercial overviewTV commercial storyA woman cleans up in the kitchen while watching QVC. The voice of the TV suddenly echoed in my ear, and when I turned around, the navigator and the guest next to me continued to introduce the enamel pot as if nothing had happened. A woman who enjoys this space even though she hesitates for a moment when the two people are talking in front of her. And listening to the story, the feeling is uplifting. The scene changes to a demonstration of a shower head in the bath and a robot vacuum cleaner in the living room. The woman is completely captivated by this space, and the three of them resonate with each other like best friends. After listening to the story of the two, the woman who was convinced pressed the purchase screen on her smartphone happily, returning to the scene where she was watching QVC in the living room. It is a content that expresses QVC's live feeling and storytelling that makes you imagine the lifestyle after purchase. In addition, from December 13, 2021 (Monday), the start date of the CM broadcast, the QVC promotional 3D video will be displayed at the newly installed 3D outdoor advertisement “Cross Shinjuku Vision” at the east exit of Shinjuku Station on July 11, 2021. We will broadcast. Cross Shinjuku Vision's calico cat and QVC are collaborating, and you can see the cute calico cat coming out of QVC's cardboard. QVC promotion 3D video overview On the QVC official website “QVC.jp”, from December 13, the date of the commercial broadcast, those who watch TV commercials can enjoy QVC more. We will publish a special feature page that can be done. Also, from December 1st (Wednesday) to December 26th (Sunday), including the CM broadcast period, a gift campaign “<20th Anniversary Finale> Every day is a surprise! Countdown to Christmas” is being held. In addition to presenting luxury items such as ReFa Carat Tray, Robot Vacuum Cleaner Roomba, and Yuri Takano's clinic ticket to a total of 232 people by lottery, there will be surprises that deliver excitement to customers, such as free shipping days, coupon distribution, and lottery events. We have a plan for you. Campaign OverviewAbout QVC JapanQVC Japan Co., Ltd. is a multimedia mail-order company that focuses on TV shopping, and celebrated its 20th anniversary in 2021. Under the theme of "Shop with JOY, Shop with QVC", we deliver a shopping experience as convenient as online shopping and as fun as a real store, 24 hours a day, 365 days a year. For adult women who love shopping, we will introduce a wide range of product lineups, including apparel, beauty products, home appliances, and jewelry, along with product development secrets and backstories. QVC can be viewed on the QVC official website (https://qvc.jp) in addition to BS/CS broadcasting. In addition, various SNS (Facebook, Instagram, Twitter) provide information about broadcasts and campaigns.