Introducing "Robosma", which can use an i robot and rumba monthly, the Rumba household penetration rate exceeds 5%, and the new model of Bravaba has also been launched.
The Irobot Japan GK has announced that it will launch a subscription service "Robot Smart Plan" as a new business on June 8, 2019, and has held a press conference.
A subscription plan that allows you to use the cleaning robot "Rumba" for 36 months from 1,200 yen.The target products are "Rumba i7+", "Rumba 980", and "Rumba 641".The monthly fee varies depending on the model, and the monthly fee for the highest model "Rumba i7+" with a clean base that appeared in March 2019 is 3,800 yen and the 980 is 2,800 yen.After the maturity is completed, ownership moves to users.
「ロボットスマートプラン」対象３機種It will be implemented in collaboration with Lentio Co., Ltd., which has a proven track record in sharing services such as cameras and home appliances including rumba.The introduction of the subscription plan is the first attempt at the world's i robot.
レンティオとの協業で実施するAt the same time, the floor wiping robot "Brava (https: // www.IROBOT-JP.COM/BRAAVA/) has also been announced as a new series of "Bula Bajet 250" and "Brava 390J".A cross that was sold separately is included.
ブラーバシリーズも「ブラーバ ジェット250」と「ブラーバ390j」へとアップデートThe "Buraba" series is a robot that can be wiped off or wiped by wiping with a special cleaning pad.The price of "Blur Bajet", which rubs dirt with water spraying and cleaning head vibration by jet spray, is 29,880 yen (excluding tax).The "Brava 390J" suitable for cleaning a wider floor costs 39,880 yen (excluding tax).The release date is June 7th.
今夏発売予定のブラーバ専用の床用洗剤A dedicated floor detergent will be released additionally this summer.The price of the floor detergent bottle, which is 16-17 times, is 880 yen (excluding tax).As before, it can be used without a floor detergent.There is no need to wipe twice after using the detergent.Although it was not disclosed how much cleaning ability would improve by using detergent, it is a special detergent that has a subtle refreshing scent after cleaning, especially for floor cleaning after cooking oil.
アイロボットジャパン合同会社 代表執行役員社長 挽野元(ひきの・はじめ)氏At a conference, Irobot Japan General Company Representative Executive Officer, Motohino Motono, reiterated his achievements at Irobot Global.I robot achieved the first annual sales of $ 1 billion in 2018.The sales amount is+24%year -on -year.Cumulative sales of robots exceeded 25 million units.
アイロボットグローバルの2018年度実績In 2018, it has achieved the highest annual sales in Japan.The sales amount was+25%year -on -year.In September 2018, the cumulative shipment of robots exceeded 3 million units.He also stated that it maintained a high growth rate of+23%even in the first quarter of 2019.
アイロボットジャパンの2018年度実績I robots also believe that Asian market potentials are large, and business development in Korea has resumed in May 2019.
ルンバ売れ筋2トップRumba's top selling tops are "E5" and the flagship "i7+", which pursues cospa.In particular, the "E5" is popular in Japan, and it is said that the most "E5" in the world is in the Japanese market."E5" has been the top for seven consecutive months in the robot vacuum cleaner market.
ルンバe5の販売推移は数量ベースで七ヶ月連続１位On the other hand, the flagship machine "i7+", which is a floor plan and a flagship machine with automatic garbage, has been very strong since its launch in March and has gained top market share on a price basis.If you add a "i7+" with a clean base with a "i7" only model of the vacuum cleaner, it will reach 25%on a price basis.It is said that there are many customers who choose a clean base at 7: 3.
「i7+」は発売以来販売金額シェアNo.1
With the launch of these new products, the Irobot vacuum cleaner manufacturer share has expanded to 71%in 2019, while 65%in January-March 2018.Bravaba was very strong from the pollen season to the summer, and Mr. Mitsuno said, "I feel that the brand is growing."
アイロボット社のシェアが拡大中Irobot emphasizes household penetration rate.Rumba's household penetration rate was 4 last October.It was 5%, but last month, 5.Achieved 1%.In the future, we will continue to aim for a household penetration rate of 10 %.One of the strategies for that is the introduction of this subscription model.The most popular in the world is in the United States, with a household penetration rate of 11 %.
ルンバの世帯普及率は5.1%を超えたアイロボットジャパン マーケティング本部 本部長 山田毅氏Details of the business were introduced by Takeshi Yamada, General Manager of the Irobot Japan Marketing Headquarters.Mr. Yamada first introduced the business philosophy of "EMPOWER PEOPLE TO DO MORE (enriching people's lives with robot technology)".He said that the diversification of career plans, the realization of an environment where women can work, and the change in the role of housework have become a social issue.According to an I robot survey, the barrier to the purchase of a robot vacuum cleaner is 1) I like conventional vacuum cleaners, 2) expensive, 3) Robot cleaning that it cannot be cleaned cleanly.Three concerns are big.He said he had decided to enter the subscription business as one of the solutions.
ロボット掃除機の購入障壁The service name is "Robot Smart Plan".The abbreviation is "Robosma".He said that he wanted to live richly and smartly using a robot vacuum cleaner.The feature is that it is low price, it can be returned if it does not fit the home (cancellation or return within one year is not possible), and if the contract period is during the contract period, the initial defect should be performed free of charge (excluding user negligence.) 3 points.The reason for the cancellation within one year is because we intend to get used to the use of a robot vacuum cleaner, such as clearing cables and things on the floor in advance.He says he wants to carry a robot vacuum cleaner for a part of "work style reform at home."
ロボットスマートプランの３つの特徴レンティオ株式会社 代表取締役社長 三輪謙二朗氏Lentio Co., Ltd., which is collaborated this time (https: // www.Rentio.JP/) offers cameras, home appliances rental, etc., and handles more than 1000 types and more than 10,000 stocks.Until now, Rumba was rented out.Kenjiro Miwa, President and CEO of Lentio, said that many of the conventional customers had many trials before purchasing Rumba.He said that many people would use it for three years in this plan.In lentio, we also rent service robots such as Sharp's "Robophone".
アイロボットジャパン マーケティング本部 プロダクトマーケティング 藤田佳織氏Yoshiori Fujita, the Product Marketing Headquarters Irobot Japan Marketing Headquarters, introduced the results of a survey on 800 married women in their 20s and 50s who have children nationwide.。More than 80 % of the families live in flooring, and there are 86 families wearing more than once a week..It reaches 8%, but wiping water is 32.It is only 8%, only after spilling something.3%, answered that he was not at all 7.It was 5%.
日本の住宅の多くがフローリングになっているOn the other hand, when I walked the floor at home in the summer, I have been worried about stickiness 76..I climbed 4%.In other words, despite the fact that there are many floors that need to be wiped, rags are hated by many people.
いっぽう雑巾掛けは嫌いな家事ナンバーワンHe introduced Bravaba's turn, especially during the hay fever season, and the season when the summer floors are sticky to the summer floors.It is also highly evaluated that the operation sound is quiet and that it is compact size because there is no suction mechanism, and the customer satisfaction is 93%in 2017 I robot.
静音性やコンパクトさも支持されているラグやカーペットには乗り上げないThe "Brava Jet" series is wiped out with a jet spray that blows water forward and a fine -grained cleaning head.It is often chosen as a gift because it is small.There are three types of cleaning pads, and the type is automatically recognized and the cleaning mode is automatically selected and cleaned.
ブラーバジェットシリーズの特徴The larger "Bravaba 300" series is a larger room that is located using a navigation cube, and has two cleaning modes, dry and wet.The market has been evaluated from the market that it can also use commercially available cleaning sheets.
ブラーバ300シリーズの特徴From the newly released lineup, we will add cleaning pads and cloths that have been washed and used repeatedly.I became more economical.
クリーニングパッド、クロスが追加In addition, floor detergent will be released separately this summer.It is a dedicated detergent using a weak alkaline surfactant, and the product is used for two use.
専用の床用洗剤も発売ブラーバのラインナップIt is said that if you wipe the floor with Bravaba, it will be smooth.Mr. Fujita said, "I want you to experience the comfort of becoming a neat bare feet with Bravaba."
ブラーバはキッチンの床掃除に用いている家庭が多いとのこと関連サイトロボット掃除機 ルンバ | アイロボット公式サイト – iRobotThere are no related articles yet