Amazon Black Friday, pre-introduction of featured products. 56% Off Echo Show 5
On the 19th,
pre-released some of the products eligible for the annual large-scale sale “Amazon Black Friday”, which will be held for 7 days from November 26, 2021, prior to the sale.
Amazon's Black Friday is a big sale held at the end of every year. In 2021, it will be held for 7 days from 9:00 am on November 26th to 23:59 on December 2nd.
Black Friday 2021 revolves around three sales. The first is the Special Limited Time Sale, which sells a wide variety of products at special prices, with a focus on products with 4 or more customer review stars. The other is the "Limited Quantity Time Sale," which offers a limited number of hot-selling products.
These two are familiar with the company's large-scale sales, but this time we will also add a "Big Surprise Sale" where products with "surprising prices" are offered daily, in limited quantities, and for a limited time. For example, on November 26th, Amazon devices are cheap, and on November 27th, alcohol and health foods are cheap.
Big Surprise Sale Schedule
| November 26th | Amazon Devices |
|---|---|
| November 27th | Liquor, health foods, etc. |
| November 28th | Baby products, pet products | < /tr>
| November 29 | PC/gaming goods, kitchen goods |
| November 30 | < td>Fashion|
| December 1st | Home |
| December 2nd | >Toys |
Products featured in the Big Surprise Sale won't be revealed until the day. At the Amazon Black Friday presentation on the 19th, Mr. Koji Suzuki, General Manager of Amazon Japan Prime Marketing Business Division, said, "Look forward to the appearance on the day."
| [Apology and Correction] At the time of first publication, the prices of the robot vacuum cleaner and fully automatic coffee maker that were published in the slide photos released at the presentation were listed as sale prices in the text. However, Amazon informed me that the price is an image and not the actual sale price, so I deleted the relevant part and changed a part of the title. I apologize and correct it. (November 22, 2021 13:40) |
In addition, on the 19th, the special page for “Amazon Black Friday” opened on the 19th was also updated. Some of the products eligible for the special time sale have been released. According to this, Anker's completely wireless earphone "Anker Soundcore Liberty Air 2 Pro" and LG's 48-inch organic EL TV seem to appear on Black Friday.
From the perspective of supporting small and medium-sized sellers, Amazon has introduced products by small and medium-sized sellers on special pages in large sales. On Black Friday in 2021, more than seven times more small and medium-sized sellers will participate compared to last year, and they will sell products at special sales.
In addition, up to 50,000 Amazon points can be earned by purchasing products for prime members, using services for prime members such as Prime Video and Prime Music, and using point-up campaigns where up to 10,000 Amazon points can be returned. A stamp rally where you can apply for benefits such as points will also be developed at the same time. Both campaigns require entry from the special page. At the same time, for users who purchase on Amazon for the first time, efforts will be made to free shipping regardless of the amount.
A lineup of products that encourage "rewarding yourself and those around you"
Mr. On Friday, he commented, "I want you to refresh and welcome the New Year."
In the company's shopping attitude survey (October 2021, targeting 1,200 men and women between the ages of 18 and 69), 2021 was "the year I put up with my life so far."8 More than 50% responded. In order to have a little more fun at home, on Black Friday, there are more choices to encourage “reward yourself and those around you” and “enrich your home time”.
Among some of the featured products on Black Friday, the smart display "Echo Show 5 2nd Generation" was introduced as "realizing a better lifestyle", 56% off the regular price. The Fire TV Stick, cat claw sharpeners, children's jungle gyms with slides, swings, and horizontal bars all in one were also introduced as things that enrich life.
In addition, as for "care at home", Suntory's non-alcoholic beer "ALL-FREE", complete nutritional food "BASE BREAD", fitness brand yes for all dumbbells, etc. As for the "enhancement of home meals", it is said that Tefal's electric pressure cooker, Sharp's steam oven range "Helsio", and wine "SUBRINA" aged at the bottom of the sea will appear at special prices.
In addition, a special commercial for Black Friday was also announced. From November 20th, a commercial featuring the voice of the comedy duo ANZEN Manzai Miyazon will be aired on TV. In addition, a video starring and producing by actress and fashion model Kiko Mizuhara will be released on Mizuhara's official Instagram and Twitter.
Mr. Miyazon says he buys meat on Amazon when he can't go to the supermarket. Also, he wants to give accessories to his 75-year-old mother, saying, "I haven't seen her for a long time." In the TV commercial, the voice of a cardboard box (Amazon Box) being transported through a distribution center is comically played. There is no one who goes out to the public," he said.
In addition, Kiko Mizuhara says that she often buys rare photobooks and sweets on Amazon because she often finds products that are not available in stores. When Mr. Suzuki of Amazon saw the Amazon Prime Video exclusive distribution program "Kiko Kikaku", which she planned, performed, and supervised, she thought, "Maybe she will create values that Amazon didn't have." It is said that he offered a commercial for Friday.
Mr. Mizuhara, who has a positive view of shopping, says, "Shopping has many meanings, rather than just being happy to buy it." "Some shopping is for rewarding yourself, or because you want to do your best, or because you want to spend time with your friends. If so, please enjoy Black Friday, ”he commented.