To take root in Japan-Behind the scenes of the press conference for the opening of the new brand experience facility "Porsche Experience Center Tokyo"

While efforts to protect the global environment are required in all fields, large companies, especially automobile manufacturers, tend to be under severe scrutiny from those around them. Even for Porsche, which has a large lineup of sports cars with high taste, how to balance normal corporate activities aimed at pursuing profits and activities that lead to social contributions such as environmental consideration has been a big issue. It must have been an issue.

At the Porsche Japan press conference held on November 24th, attention was focused on a new driving brand experience facility called "Porsche Experience Center Tokyo" planned in Kisarazu City, Chiba Prefecture. Scheduled to open in late summer 2021, the facilities will include locations in Silverstone, UK; Atlanta and Los Angeles, USA; Le Mans, France; Leipzig and Hockenheim, Germany; Shanghai, China; Following the 9th Porsche brand experience facility in the world.

The main track with a total length of 2.1 km has areas that reproduce famous corners such as the carousel of Germany's Nürburgring and the corkscrew of Laguna Seca in the United States, and the biggest feature is the Porsche Experience Center that has been deployed so far in two dimensions. In contrast to being a track (planar), the Porsche Experience Center Tokyo is the only three-dimensional (three-dimensional structure) track that makes use of the original terrain, and you can experience 3D driving with differences in elevation.

In addition to preparing various courses such as off-road areas and training menus to learn driving techniques, restaurants and lounges are also set up, so that non-Porsche car owners can also use it as a communication space where they can easily drop in. It's planned.

"Porsche Experience Center Tokyo" created by opening up a vast sitePorsche Experience Center Tokyo image (30 seconds)

In addition, industry and tourism that signed a memorandum with Chiba Prefecture and Kisarazu City Presentations on CSR activities, including support for promotion and environmental conservation, were also important pillars along with the establishment of the Experience Center. It can be said that this is Porsche Japan's answer to the challenge required for companies to contribute to society.

The details of these two projects, which have been positioned as important business strategies for Porsche and the Volkswagen Group to which Porsche belongs, have been adjusted over the course of years. On the day of the press conference, Mr. Michael Kirsch, President and CEO of Porsche Japan, and the people involved approached the backstage of what kind of day they spent.

Mr. Michael Kirsch, President and CEO, Porsche Japan Co., Ltd. Mr. Shinji Kuroiwa, General Manager, Public Relations Department, Porsche Japan Co., Ltd. Press conference