Kyoko Hasegawa takes office as "Dyson Hair Beauty Icon" in Japan Corporate Release | Nikkan Kogyo Shimbun Electronic Edition

Category: Goods and services

Release issuing company: Dyson Co., Ltd.

Dyson Co., Ltd. (Chiyoda-ku, Tokyo: CEO Loic Letre, hereafter Dyson) has appointed Kyoko Hasegawa, who is active as an actress and model in hair care products, as "Dyson Her Hair Beauty Icon" and launched a new campaign in 2020. It will be deployed from July 1st. Dyson We will work with Kyoko Hasegawa to propose glossy hair from the roots to the tips of the hair, which is possible because of her technology. About "Dyson Hair Beauty Icon" Dyson has established the Hair Research Institute and is continuing research investment to thoroughly understand various hair types and hair problems around the world. Kyoko Hasegawa, who is supported by a wide range of age groups, was appointed as "Dyson Her Hair Beauty Icon" in order to convey the characteristics of Dyson's hair care products that summarize the research results to Japanese customers in an easy-to-understand manner. Together with beauty expert Kyoko Hasegawa, who is active as an actress and model and also embodies inner beauty, she has increased her interest in hair care that "preserves the original luster of hair without relying on excessive heat." I want to go. From July 1, 2020, Kyoko Hasegawa will appear in TV commercials, digital advertisements, websites, etc. to convey the appeal of Dyson's hair care products with her beautiful and lustrous hair. The new TV commercial that will appear as the new TV commercial "Hair Beauty Icon" is the Dyson Airwrap ™ styler. Kyoko Hasegawa himself freely manipulates the Dyson Airwrap ™ styler to quickly style her wet hair. Pay attention to the process of creating a glossy and impressive airy curl style. CM video 30 seconds: https://www.youtube.com/watch?v=761Zp7kLk0g CM video 15 seconds: https://www.youtube.com/watch?v=HaJXO5xkInY Kyoko Hasegawa on the day of the presentation Kyoko Hasegawa (KYOKO) About HASEGAWA) Born July 22, 1978, from Chiba prefecture. After working as an exclusive model for the magazine "CanCam", he became an actress, including the 2019 NHK comprehensive "Mistress-The Secrets of Women" (starring), the 2019 Kansai Telecasting "Gout Temps Nouveau 2", and the opening of the official YouTube channel in June 2020. Widely active as a talent. YouTube Channel: https://www.youtube.com/channel/UCIsEiDRsWD5DrMami9va1UA Instagram: https://www.instagram.com/kyoko.hasegawa.722/ Dyson Her Hair Care Product Details * The link below is at 14:00 on July 1st. You can check from. Dyson Supersonic Ionic: https://www.dyson.co.jp/hair-care/hair-dryers/dyson-supersonic-ionic.aspx Dyson Airwrap ™ Styler: https://www.dyson.co.jp/hair-care /dyson-airwrap-styler/dyson-airwrap-styler Product Catalog: https://www.dyson.co.jp/medialibrary/Files/Brochures/JP_Brochures/PC_Brochure.pdf Dyson Hair Japan Official Instagram Account Notice of opening Dyson Hair Japan official Instagram account has been opened. We will deliver useful information such as solving hair problems and how to use the product. https://www.instagram.com/dysonhair_jp/ # Dyson Beauty # Dyson Hair # Dyson Dryer # Air Wrap Isetan Shinjuku Limited Time Pop-up Store Notice July 1st (Wednesday) to July 21st (Tuesday) During the period, we will hold a pop-up where you can customize the attachment of the air wrap. When you purchase a customized set of Dyson Airwrap ™, you can choose 3 of your favorite attachments from all 9 types of attachments. In addition, another attachment will be presented for a limited time during the pop-up period. Please take this opportunity to try a summer hair arrangement that is finished with air wrap. [Details] Venue: Isetan Shinjuku Main Building 2F = Cosmetics / Promotion Period: July 1, 2020 (Wednesday) -July 21, 2020 (Tuesday) Business hours: 10:00 to 20:00 * Attachment gift is Dyson Not limited to the customized set of Airwrap ™, but for all customers who have purchased the Dyson Airwrap ™ styler. * At the Isetan Shinjuku store, black / purple, which is a color limited to directly managed stores and department stores, is also applicable. Dyson Demo Omotesando Monogramming Service Now Available Free Monogramming Service * that allows you to create your own box by stamping your initials on the attached storage box will also be available at Dyson Demo Omotesando, which was reopened on June 22. did. You can choose your favorite color from all 6 colors as the initial color. [Target stores] Dyson Demo Omotesando 3-11-7 Ao, Kita-Aoyama, Minato-ku, Tokyo 107-0061 Ao 1st floor Dyson Demo Yokohama 2-2-1 Minato Mirai, Nishi-ku, Yokohama-shi, Kanagawa 220-0012 Landmark Plaza 3rd floor * Monogramming The service is the service that you can receive when purchasing with the target Dyson Demo. Products that have already been purchased are not eligible. The target products are the model with a storage box for the Dyson Supersonic Ionic hair dryer, and the Dyson Airwrap ™ styler. Products that do not come with a storage box are not eligible.To the details of the corporate press release To the top of PR TIMES

* Product prices, specifications, service details, etc. described in the news release are as of the date of announcement. Please note that it is subject to change without notice.