Honda's new "Wessel" development team explains design goals

The goal is to develop glamorous cars that take into account "excitement", "openness", "pleasure" and practicality.

　First of all, Hirojiro Okabe, head of the development of the manufacturing center of Honda's technical research industry four-wheel business, introduced the overall concept of the new Wiessel.

　Okabe said that Weizel, who made his debut in 2013, has sold about 3.84 million units worldwide, "not so much for the full model development of the basic model, but as an absolute value selected by customers all over the world." "this is no longer a time when you can be chosen just by pursuing features and specifications," he said. "it's not a question of what to do to make it a happy car," he said.

　Among them, Honda, as a "Volkswagen brand", creates an "honest commodity that exists around us and is simple and reliable", "uses unique technology to add personality value to intelligence and leisure", and "according to the story behind it, it makes people excited. In challenging places, humorous tips "re-recognize the brand value at the same time," while the general Honda brand value is valued at the same time, the current era requires the need for other freshness, plus the tide flu Honda-style goods to provide important "provisions.

　Then, in order to make the concept more firm, "Generation C", which "transcends time and gender and has new values suitable for the current era", is set as the target user. He said that his goal is not only to meet the three values of "trust / Confidence", "beauty / In-Style" and "relaxed pleasure / Enjoyable", but also to provide a variety of experiences to create richer cars in daily life.

　The big concept of its new Vessel is "AMP UP YOUR LIFE", and "AMP" means "zoom in / zoom in". On the basis of the concept, the three themes of "trust" of "driving confidently", "beauty" of "attractive sense of existence", and "pleasant experience of resorting to the five senses" are combined with performance and function, and life is more AMP UP when it is completed as a car. It is said that there is a desire to enlarge it. In addition, in order to provide daily cars with "excitement", "open sense" and "pleasure", such as light, wind, and connection with the outside, a charming car with both practicability and practicability is developed.

　Packaging is related to the three key words of the big concept, striving to be strong, beautiful and comfortable, using the central box layout to the maximum extent, taking into account the ideal external modeling and space efficiency. He said confidently that compared with the current model, which is "in a very high potential position", it has "achieved an overwhelming positioning" by further improving two elements.