BMW, 40th anniversary online event "BMW ARENA" reports, new models and new "IX"

On October 22, BMW Japan's 40th anniversary event "BMW ARENA -Taizatsuno and the next era" online.

BMW Arena is an online event commemorating that 40 years have passed since BMW's Japanese subsidiary, BMW, was established in September 1981.The commemorative site opened on October 1 offers five content: "My Garage", "Racing Area", "Collection Area", "COMMUNITY AREA", and "Stage Area".From the past when BMW has been walking in a virtual space, you can experience the future you are aiming for.BMW ARENA has been released for a limited time until November 30.

In the main content of Sasher who is also known for the motor sports live and free announcer Maki Oka, the MC, a greeting by Mr. BMW AG BMW AG German, Mr. BMW AG, who was greeted at the beginning of BMW AG.-The video message of Zipse was introduced.

Mr. Viderman said in Japanese, "Thank you very much for BMW fans, who have been cheering on everyday, and explains the company's history.The "3 Series", which has become an epoch -making model with 40 years of history, has become the most loved one by Japanese users, and has been innovated with design and technology, SAV (sports.・ The “X Series”, which pioneered a new genre called activity vehicle), was introduced as an epoch -making vehicle as well.

In addition, it introduced that the first number of users has been introduced to the Japanese market, such as "Emergency Service", "Aploubod Car System", "Maintenance Program", and "Hands Off Functional Trump Driving Support Function", and started selling in 2002.The brands are frequently won the first place in the imported car category announced by JAIA (Japanese Automobile Imports Association), and the two -wheeled motrad is a corona evil, but the sales volume of this year has become the highest in history.appeal."I'm very happy that Japanese customers are loved."

In addition, the company, which introduced BEV (electric vehicle) "i3" in 2013, was seriously facing social responsibility, and this year, BEV "IX3", "IX", and "i4" are introduced in the Japanese market.Further accelerating the conversion strategy.He talked about emphasizing commitments for long -term sustainable future.

In a video message, Zipse gave a sincere blessing of the company, who has been working as an internship when he was young, greeted a memorable milestone of the 40th anniversary, and technically technical for the BMW Group.The establishment of a local subsidiary in Japan, which is positioned in an important market that evaluates progress and premium innovative products, indicates that the group is thinking about things from a long -term perspective.

In addition, the BMW Group is working to become a "good corporate citizen" globally, and will open up a sustainable future with emphasis on accuracy and balance of the value and balance of "Risin", "Ride", and "Recycle".He introduced that he has been working on the goal of realizing a complete cremate neutral throughout the value chain by 2050, and has positioned an increase in electromochience as an important factor.

For this realization, new BEVs such as I4 and IX are being launched this year, and the introduction of a new model after 2025 has been aimed at achieving goals such as thorough electrification, digitalization, and circulation economic.A big step is to appeal.He also stated that "we will sell 10 million BEVs within the next 10 years" and "BEVs will be BEVs for half of the cars sent out of assembly lines around the world in 2020."