Nippon Kodo / Kago's Yoshihiro Inasaka × Scented designer Yukiko Koizumi LIVE Dialogue “The Fragrance of the heart of heart” will be held on November 11 at 14:00!~ The history of scent is live on Muuseo Live-

Museo Co., Ltd. (Headquarters: Shinagawa -ku, Tokyo; President and CEO: Atsushi Narimatsu) LIVE dialogue from 14:00 on Thursday, November 11 at 14:00 on November 11 (Thursday).We will hold a notable incense. Unravel the Japanese incense culture that has been around for 1500 years.

A scent designer and a scent -based scented school "Sanki Mson Japon (http: // www.Cinquiemesens.This is the seChildnd special project of fragrance serialization by Yukiko Koizumi, the representative of JP/).This time, the 440 -year -old President of Kouju, the former president of Koju, and works on a historic incense brand such as "Aoi" and "Mainichi Ka" (https: // www.Nippon Kodo.Child.JP/) We will invite a special advisor Yoshihiro Inasaka to talk about the history from the beginning of the Japanese scent to the present age.

■ How was Japanese incense culture inherited to the present age?Kaoru's evangelist speaks.

How was the Japanese incense cultural inherited until the present?Kaoru's evangelist speaks.

As the house time increases and the awareness of fragrance items that scent comfortably in the space, attention has been focused on Japanese scents and incense (incense).

In the Meiji and Taisho era, the scent of the West entered, and the incense that gradually became less treated in everyday life.Why did you get attention again now?

Explore the history of incense from the four keywords of "Kaki", "Play", "Genji Monogatari" and "Process".

This time, we will specially demonstrate "Mika" in Kazu no Kama, located in Ginza, Tokyo, and introduce the literature with a deep connection with the historical historical history of Kara Kaiki and incense.

A unique opportunity to enjoy the atmosphere of the incense that you can't easily see and the incense tree.If you are interested in Japanese scents and incense, those who want to learn about the history of incense, or want to know the latest fragrance, please join us!On the day, we will answer your questions.

[Overview]

Planning name: The fragrance of Japanese Japanese

 -A incense that gets attention.Unravel the Japanese incense culture that has been around for 1500 years ~

Date and time: Thursday, November 11, 2021 14: 00-90 minutes

 Application page https: // muuseo.Childm/live/events/84

Participation fee: Free

How to hold: Held online using the web conference tool "ZOOM"

How to apply: Register account (free) with Muuseo Live,

 Please apply from the participant recruitment page.

■ Talk content

「心ときめく和の香り -A incense that gets attention.Unravel the Japanese incense culture that has been around for 1500 years ~」

「心ときめく和の香り -A incense that gets attention.Unravel the Japanese incense culture that has been around for 1500 years ~」

1.Mika demonstration in Kama

2.About incense ~ Buddhism Trends and Prince Shotoku-

3.Heian noble and incense -"Genji Monogatari" to understand from scent ~

4.Samurai society and incense -"Kodo", which symbolizes the aesthetic values of Japanese people-

5.The incense has spread widely as an incense with Edo townspeople.

6.Caution of civilization opening of the Meiji and Taisho era -The scent of the West and the Orient-

7.From Showa to the era of modern incense -the era when incense attracts attention again ~

8.What is the charm of the Japanese scent?

■ Appearance

Nippon Kodo (President Kogo, Konkaku research, playwright writer) Ryohiro Inasaka

Nippon Kodo (President Kogo, Konkaku research, playwright writer) Ryohiro Inasaka

日本香堂・香十の稲坂 良弘×香りデザイナー 小泉 祐貴子  Live対談「心ときめく和の香り」を11月11日 14:00に開催! ~香りの歴史をMuuseo Liveにて生配信~

Graduated from Waseda University Theater Department.Theater Company Literature (3rd period of the Literature Theater Research Institute).After working at the Hyundai Theater Association, there are many stage and TV drama and scriptwrites.As a CM director, 300 planning and production.

In 1982, Kodo was in charge of the stage composition and production at the New York and UN Hall, which was first demonstrated to the world for the first time.After that, we went to the Kodomichi to US universities, such as the University of Colombia and UCLA.

The media is called "incense evangelist" by media, such as coverage of incense culture dissemination in Japan and overseas and radio programs.Lectures and lectures in various places, which are theatrical, are full of popularity.

Former representative of the 440 -year Koji "Koju".

Author "incense and Japanese" (Kadokawa Bunko) and others

Scent designer Yukiko Koizumi

Scent designer Yukiko Koizumi

Fill Menich, known for its famous high -brand perfume production, has been involved in fragrance development and marketing sites for over a dozen years.After independence, he produces perfume, consulting with scent, and creating a scent space.

In 2020, he founded Sankemson Song Japon, a Japanese school with a full -fledged scent based in Paris.We will also focus on the development of people who are involved in scented work and perfume and fragrance fans.

■ About fragrance serialization [To know the real scent]

In this series, Yukiko Koizumi, who has been involved in the fragrance of the world at the cutting -edge site of the fragrance business for over a dozen years at Filmenich, the world's top -class fragrance company, "To understand the real scent".The theme is described in all eight times, which is related to the scent.

According to Museo Square's article, the relationship between powerful people who have moved the era, the basics of fragrance, characteristics, olfactory mechanisms, and the scent of scent, such as how to refine the sensitivity to determine the real scent.It will be easy to understand to beginners of perfume, including the history of famous incense and art, such as perfume bottle, and how to choose and wear it to incorporate your own scent.

(https: // muuseo.Childm/square/series/166 )

■ What Museo aims for in fragrance serialization

If you can select and incorporate a "real scent" that seems to be really comfortable from the countless scents, wouldn't it be possible to enjoy a more nice lifestyle?

Museo will spread the deep charms and ways of enjoying fragrance through lives and serial articles, and contribute to the sensitivity of fragrance.

■ Touch real knowledge online.Experience everyone.What is Muuseo Live?

This is a service where users enjoy workshops and events online with the organizers (interactively).For companies that are developing businesses and activities in culture, art, and hobby areas, we will also provide support for holding online academies/events as one of the promotional solutions using digital.

MUUSEO LIVE official website: https: // muuseo.Childm/live

■ What is Museo?

User database with the same user database of multiple functions, including posting / exchange services, specialized bookstore type online journals, online Academy, and high -end D2C services to provide learning and experiences in various cultures, art, and hobby areas from digitalIt is a platform -type digital service provided from.

・ Museo Cloud Museum (http: // muuseo.Childm )

It is a service that connects people in various fields to post their own collections and make a museum online, and connect with people with the same hobbies and curiosity.More than 600,000 collections are online, and enthusiastic fans are enjoying the collection while interacting in a wide range of fields, such as minicars, records, and sports cards.

・ミューゼオスクエア(https: // muuseo.Childm/square )

By nurturing curiosity, you encounter things you want to cherish, and your curiosity will deepen and spread through your life with important things.It is an online journal like a specialized bookstore aiming to provide such a spinning experience.

■ Company profile

会社名 :ミューゼオ株式会社(https: // muuseo.Childm/Childmpany )

Representative: Atsushi Grandpiece, President and Representative Director

Location: 4-5-18 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021

Established: April 2013

Business content: Integrated digital platform in culture, art, and hobby areas

 Providing "Museo"

 DX solution specialized in culture, art, and hobby areas

 Providing "Museo DX Solution"