"We need a cost renovation like Dyson." there are seven things Panasonic executives are saying right now.
Japan's population is shrinking faster than expected. With a shrinking population, the market for all goods is shrinking, and Japanese home appliances, which were once notorious in the world, are no exception. Toshiba, Sharp, Sanyo Electric and other large home appliance manufacturers have been acquired by foreign investors such as China and Taiwan, and Japanese integrated home appliance manufacturers have become Panasonic.
What will happen to the Japanese market in the future? We asked one of the key figures, the general manager of Panasonic Company.
1. The cost of lifestyle like Dyson
In the process of continuous degradation of demand, the way of communication with home appliance malls and the way of cost will also change. Pinto cited Dyson, a British vacuum cleaner maker, for example.
two。 Allocate resources for air conditioning and air quality services
President Hindi repeatedly said that "improve professionalism".
"basically put the resources in areas that are more profitable and more professional. Especially air conditioning, air quality is a profitable place, in which room air conditioning, but commercial air conditioning for business use is very profitable, social subsidies are also very large, these areas are very important. "
3. From local fitting to global standards
4. Create the products with the first market share in the world
How many products you can win in the world in the future is the key.
"in Japan, there are many products with top share, and there are also top share products in different regions of the world, depending on the market. However, there are no best-selling products in the world. Many products and resources are biased towards Japan. This is a big challenge.
It will be a big theme in the future to shift resources to products that win in the world while saving costs in the Japanese market. "
5. Considering that the TV business needs to cooperate with other companies
6. Focus on the Indian market
As a particularly focused market around the world, India is listed. The Indian market is also an important market for Samson, Haier and other Chinese and South Korean armies.
"if you do this, no magic can beat other manufacturers. Because the market itself is growing, Japanese manufacturers are not delaying in circles if they want to join. Start local production at the local manufacturing plant, getting back on track while absorbing Indian costs. India's reliability to Japanese manufacturers is relatively high, and it is still combat effectiveness. "