Air purifiers are not “seasonal appliances”! Korea’s No. 1 brand “AIRMEGA” makes a proposal to Japan for the first time
COWAY is Korea's No. 1 market share in water purifiers and air purifiers. Deployed in over 40 countries around the world. He specializes in fields related to water and air.
The Korean air purifier brand, which has been deployed in 40 countries around the world, landed in Japan for the first time
In the 10 years from 2008 to 2017, 7.55 million units of air purifiers were sold. While there were 1.19 million units in 2017 alone. Of these, 70% are sold in China, Asia, America, and Europe, and it is already recognized as a global brand. From September 12th, the company will start selling the air purifier "AIRMEGA" series in Japan. Prior to that, a new product presentation was held.
No humidification or ionization functions, focusing on filters and airflow
According to Lee Jihoon of the company's Global Business Headquarters, the idea behind the AIRMEGA series is that air purifiers can remove pollen. It is not a seasonal home appliance that is used only for the season, but a “healthy home appliance that can be used all year round”. In addition, it is characterized by specializing in air purification by sticking to its own filter and powerful air volume without adding humidification or ion functions.
Regarding the ability to purify the air, the point is the uniquely designed filter and the concept "AIRMEGA FILTERISM" that draws out its performance. By combining a unique filter that integrates an antibacterial filter and an activated carbon deodorizing filter with an optional filter that can be added according to the scene, it is possible to achieve optimal air purification that matches the environment.
In order to take advantage of this filter, in addition to quickly removing airborne viruses, bacteria, mold, pollen, etc. with a powerful air flow, "smart driving" that senses the surrounding air pollution and operates in the optimum mode. also installed. When you come back from an outing, the air is cleaned at high output, and when the air is clean, it switches to the eco mode with low power consumption, so you can intelligently reduce your electricity bill even if you operate 24 hours a day. Equipped with "pollen mode" as a unique Japanese specification. It can be operated for a certain period of time to remove fine particles such as pollen that have entered from the outside.
The high design that does not spoil the scenery even if it is placed in the living room is also a point. It seems that interior design is also important because it is a device that is always used.
Aiming for domestic sales of 100,000 units in 2021
Regarding sales in Japan, in addition to over-the-counter sales at Bic Camera, Edion, and Yodobashi Camera, it will start from mail order sales on Amazon. . The company also plans to increase sales channels in the future.
The sales target is 20,000 units in 2019 and 100,000 units in 2021. In Japan, multifunctional air purifiers have already become commonplace, but it will be interesting to see how much they can make inroads into this market. As a direct competitor, Blueair, a Swedish brand with similar characteristics of specializing in air purification and high design, can be assumed.
Flagship model "AIRMEGA 400/300" with filters on the left and right sides
Let's take a look at each model. The AIRMEGA series has three main lines. Among them, the flagship models are “AIRMEGA 400” and “AIRMEGA 300”. This is equipped with a pre-filter and MAX2 Green filter on the left and right of the main unit. Cleaned air is blown from the top of the main unit.
The filter can be easily removed, and the pre-filter can be washed with water. The MAX2 Green filter is said to last about 5 years.
It is also excellent in quietness, 50 to 51db even when operating at maximum air volume. An 8-tatami room can be cleaned in about 6 minutes with the AIRMEGA 400 and in about 8 minutes with the AIRMEGA 300.
On the front, an LED ring is placed to show how dirty the air is. The color of the LEDs, such as blue for "clean" and red for "dirty", makes it possible to visually determine the current state of the air. The actual selling price is 54,800 yen (excluding tax) for AIRMEGA 400 and 44,800 yen for AIRMEGA 300.
"AIRMEGA 600" that removes pollen and house dust from the floor
The slightly larger type is the "AIRMEGA 600." Here, filters are attached in three places on the left, right and bottom, and air is sucked from three directions. It is said that pollen and house dust that fell on the floor can also be removed. In addition to displaying the concentration of PM2.5 on the front digital display window, the LED meter displays the degree of air pollution (displays 4 levels in color) and the air volume during operation. The actual selling price is 54,800 yen (excluding tax).
"AIRMEGA STORM" that can quickly clean even a large room
"AIRMEGA STORM" is a vertically long product. Equipped with a "multi-circulation" function that allows you to switch between three modes: "circle airflow" that purifies nearby air, "jet airflow" that purifies distant air, and "normal airflow" that purifies the entire room.
In addition, you can solve problems according to the environment and season by using three types of custom filters, "Yellow dust filter", "New filter", and "Double deodorizing filter". The actual selling price is 49,800 yen (excluding tax).
"AIRMEGA", which feels cheap for its power and design, may become the standard
The AIRMEGA series has a design that does not look like an air purifier when you actually see it. impression. Regarding the AIRMEGA 400 and AIRMEGA 300, it is said that they are considering selling models with different panel colors, and such playfulness is also interesting. Although there are no additional functions such as humidification or ion function, looking at this stylish design and powerful cleaning ability, I felt that the price was quite low.
In response to the increasing awareness of health, the company's "24 hours a day, 365 days a year air cleaning" may become commonplace in the future. In that case, an air purifier like the AIRMEGA series may be required.