Air purifier Blueair is now available at a significant price reduction - which one is right for you?

On November 27th, Sales On Demand held a new product seminar for the Swedish air purifier "Blueair". This time, I will introduce the company called Blueair and the points of the new product.

Blueair is an air purifier manufacturer founded in 1996 in Stockholm, Sweden. As of 2018, the product has been deployed in 64 countries around the world, and is also used at the US Embassy in China. Christopher Chan, Asia Corporate Sales Manager for Blueair, said: "The world's population is about 7.3 billion, and according to the WHO, more than 6.7 billion people, roughly 8 out of 9 people, suffer from poor air quality. In addition, data shows that indoor air is five times more polluted than outdoor air.Since its founding, Blueair has been working on product development to deliver clean air."

Blueair products are characterized by their unique silent air cleaning technology, "HEPA Silent Technology". A powerful fan draws in dust and pollen from the air, and charges the dust and pollen to make it easier for the filter to absorb them. The filter has a multi-layered structure consisting of three layers of different mesh sizes, and has a high removal performance of removing 99.97% of fine particles of 0.1μ or larger, while preventing clogging.

The air purifier "Blueair 600" series achieves the highest performance in the "CADR" standard for clean air supply performance of the American Home Appliances Association "AHAM". The standard called CADR is a standard adopted in the United States, Canada, China, South Korea, etc., and can be said to be a de facto global standard.

By the way, what is the average unit price of an air purifier? According to a survey by Blueair, the average popular price range in the air purifier market in 2017 was about 33,000 yen. 47% of users use air purifiers in the 10,000 yen to 30,000 yen range.

As for Blueair's air purifier, the top model "Classic 680i" costs 130,000 yen (before tax and revision). According to Blueair's user survey, many people find the performance attractive, but the price is high.

Therefore, last year (2017), Blueair introduced the air purifier “Blue Pure 411” (18,000 yen excluding tax) as a popular model for the Japanese market. Blueair's entry-level air purifier was well received by users. In addition, the air purifier “Classic X05” series and “Blue Pure 231” were released on November 9, 2018.

Classic X05 series, standard model without odor sensor A model with a reduced price while having the same air cleaning ability as the i series. The lineup consists of three models: the "Classic 605" with an applicable floor area of ​​75 tatami mats, the "Classic 405" with an applicable floor area of ​​33 tatami mats, and the "Classic 205" with an applicable floor area of ​​25 tatami mats, priced at 89,800 yen (excluding tax) and 64,800 yen, respectively. Yen (excluding tax), 49,800 yen (excluding tax).

The "Classic X05" series does not have the sensor installed in the "Classic i" series. Therefore, it is not compatible with room air environment monitors. There is also no "auto mode" that automatically adjusts operation based on the dirtiness of the room detected by the sensor.

Equipped with HEPA Silent technology for dust collection performance. The air volume can be adjusted in 3 steps. The “Classic X05” series can be said to be a model that specializes in the basic functions of air purification, such as the performance of filters and fans. By the way, since Wi-Fi is supported, it can be operated from the smartphone application. If you want to monitor the air environment, you can use the optional air monitor "Blue Air Aware".

"Classic 605" with an applicable floor area of ​​75 tatami mats has a body size of W500 x D340 x H660mm. Although it is a size with a strong presence, it is easy to move because it has casters at the bottom of the main unit.

"Classic 605" emits clean air from the top and sides of the main unit. It takes about 4 minutes to clean the air per 8 tatami mats. The recommended floor area based on the CADR value is 44 tatami mats, so we clean 44 tatami mats about 5 times per hour. The clean air supply is between 255 and 1,105 cubic meters/hour.

"Classic 405" with a floor area of ​​33 tatami mats has a body size of W500 x D275 x H590mm. Clean air is supplied from the side of the main unit. The cleaning time per 8 tatami mats is about 9 minutes, and the recommended floor area based on the CADR value is 24 tatami mats. The clean air supply is 204-595 cubic meters/hour.

"Classic 205" with an applicable floor space of 25 tatami mats has a body size of W440 x D210 x H530mm. Purified air is discharged from the top of the main unit. The cleaning time per 8 tatami mats is about 11 minutes, and the recommended floor area based on the CADR value is 16 tatami mats. The clean air supply is 128-374 cubic meters/hour.

Simple model with square design "Blue Pure231"

The air purifier "Blue Pure231" scheduled to be released on December 14th is Blueair's air purifier casual series "Blue Pure221". will be the successor of The price is 39,000 yen (excluding tax). Air is taken in from the bottom of the main unit and 360 degrees from the sides, and clean air is supplied to the room from the top.

The cleaning time per 8 tatami mats is about 8 minutes, and the body size is W330 x D330 x H522mm. Since there is only one operation button, it can be operated intuitively. The outer pre-filter can be washed with water. There are 5 color variations, so you can coordinate it with your interior. It adopts a new shape filter that can be folded, and folding the filter seems to be convenient for storage and disposal.

Price revision for the flagship i series

The price of the current flagship "Classic i" series has been revised, and the "Classic 680i" was originally 130,000 yen (excluding tax), but it was 99,800 yen. (excluding tax), "Classic 480i" was originally 90,000 yen (excluding tax) to 74,800 yen (excluding tax), and "Classic 280i" was originally 70,000 yen (excluding tax) to 59,800 yen (excluding tax). . The reason why we were able to reduce the price is because we reviewed the terms of trade with the distributor, and the product itself has not changed at all.

As of 2018, Blueair's products are mainly sold at some urban mass retailers such as Yodobashi Camera and Bic Camera, but in the future we plan to sell them at home appliance mass retailers in the suburbs. Blueair has become easier to buy as the price has dropped. How about looking for one that is perfect for you?